+ BUSINESS Strategy. 


The word tola comes from Sanskrit, meaning to bring back to balance.
Modern women have so many roles to fill each day that there is a need to focus on making sure life stays somewhat in balance.

Started by Cassandra Shuck in 2013, Tola’s mission is to help women of all businesses bridge the gap between great ideas on the back of a napkin and effective development.
By using a highly collaborative approach, we’ve been able to help clients around the world strengthen their brand. We consider our clients not just clients, but friends.

From small but mighty at-home businesses, to large global empires – our goals for our clients remain the same.
Tola was created to empower women to design businesses around their true passions and calling.

Based in lovely Charlotte, North Carolina with clients all around the world, we cater to women
entrepreneurs and brands with a female-focus because we understand their goals + audience.
Plus, we believe there’s nothing better than women supporting women.


core values



We own our mistakes.

Mistake will happen. Let’s face it, we are humans interacting and working with other humans. If we notice we made a mistake – we’ll own it, do whatever we can to fix it and make sure nothing gets thrown off balance.


We educate along the way.

We want you to understand the suggestions we make and learn to speak the marketing lingo. We take a teaching approach with each project we work on as an added value to our client.


We keep it real.

There are agencies out there, believe it or not, that are only interested in revenue. They’ll sugar coat the best solution for your brand in order to make a quick buck.  If it’s not what we’d do for our business, we’ll let you know.