3 Essentials for Your 2018 Digital Marketing

Digital marketing tactics change on what seems like a daily basis.  It’s so easy to get distracted and follow some ‘hot new trend’ that is said to launch your business to the next level.  Traditional online advertising is a thing of the past. Why? Bottom line, it’s more annoying than effective. One study found that 18- to 34-year-olds are likely to ignore online banner and digital ads more than those on TV, radio or in newspapers.  We wanted to take a few moments to compile the marketing tactics we believe aren’t going anywhere

Audit and update your SEO more frequently.

You may know your product or service is great but is it reaching all the people it could be? Search engine optimization (SEO) can help your brand reach more of the people who want what you’re targeting. It’s recommended to update your SEO once a quarter, minimum; after all, Google is said to update its algorithm 500-600 times each year. Focus on finding target keywords that make your business gain traction in the search engine cycle in order to make your brand as searchable as possible.  Check out Tola’s SEO Audit packages and be sure to let us know if you have any questions – we’d be happy to help!

Host high-quality interactive webinars, podcasts, and live events.

Limiting your event based on location is a thing of the past.  There are many digital marketing resources you can use to engage with your audience, including webinars, podcasts and even the online production of live events. To streamline the process of an online event, we recommend using a third-party to make the process seamless. Event technology platforms help brands host and market an event, as well as promote ticket sales and manage their audience. By getting some help with the technical details, you can spend your time focusing on what really matters and create an experience for your customers!

Don’t give social media platforms a write-off yet.

Social media has become one of the biggest tools for marketing any brand.  Determine which platforms your audience uses and target your posts to be engaging.  Gone are the days of broadcast messages that no one engages on!  Interact with your audience on social media by starting conversations and responding.

Please keep in mind, business and industry specifics should be taken into consideration when looking at potentially looking at adding these to your marketing mix. We believe these three tactics can span across many businesses, as long as you customize them!