Cassandra Shuck

 
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Logo

We made our client’s name the logo for brand recognition and used the ‘Aesthetic Script’ to add a little pizazz!

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Color Palette

We chose this color palette to showcase the character of the brand: feminine and sophisticated.

The dark pink is the primary and is used heavily in design, and for banners and buttons.

The grey, light pink, and black are secondary colors used mainly in design.

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Typography

We chose ‘Aesthetik Script’ for the logo because it’s both playful and chic.

We used ‘Open Sans’ for copy because it’s clean and easy to read.

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Packaging

For this brand’s packaging we used our client’s color palette to design and create PDF’s of our client’s services for her promotional use.

We also created a podcast cover and business cards.