Michele Mathiesen Wellness

 
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Logo

Michele’s logo used to be purple, and she focused on yoga. We helped her rebrand to ‘Wellness’ and made her logo cohesive with her color palette.

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Color Palette

Michele’s color palette is light, airy, and fun!

All of these colors are incorporated into the logo, and the light pink is used in text.

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Typography

We chose ‘Lato’ for copy because it’s easy to read.

We used ‘Caveat’ in the logo because we like the way it flows - it’s an easygoing and unassuming font.