Sand Dollar Pilates

 
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Logo

This one is fairly obvious, right? We just had to include a sand dollar in the logo!

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Color Palette

We chose this color palette for obvious reasons: the shades of blue support the brand in that they remind viewers of the ocean. These blue shades are also very peaceful, much like pilates, which is whole movement incorporating body, mind, and spirit.

The lighter shades of blue are the primary colors and are used for banners, accents, and packaging.

The grey and dark blue colors are used for buttons and text.

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Typography

We chose ‘Sunday’ for the logo because it’s a lot of fun. We just love this beachy + breezy font!

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Packaging

For this brand’s packaging, we created an informational brochure for promotion, staying true to the logo, color palette, and typography.