The Inner Freedom Initiative

 
TM+C Branding v2.0 (22).png
 
 
Freedom_Logo.png

Logo

Because this brand is a podcast we decided to make the logo text-heavy, with “inner” in brackets, because, well, “inner.”

Freedom_Color.png

Color Palette

We chose this color palette because we felt it was both powerful and peaceful, just like “The Freedom Initiative.”

Freedom_Font.png

Typography

We chose to stack three unique fonts in the logo to grab attention.

In particular, “Hussar Ekologiczy” was perfect for “Inner” because it’s bold and packs a punch!

Freedom_Packaging.png

Packaging

For this brand’s packaging, we created a podcast cover template that can easily be adjusted for each episode.

 
BrandingCassandra Leszek Shuck