The Yoga Mac
The Yoga Mac was a fun logo to design because we had to figure out how to represent movement. Movement is significant to this brand because a) The Yoga Mac embodies stretching bodies and limiting beliefs and b) the business ‘moves’ frequently, hosting pop ups in various spaces.
Since movement and growth are integral to The Yoga Mac’s brand values, we wanted it to be integral to their logo too!
The Yoga Mac is a fun and bright business, led by fun and bright ladies…thus, a fun and bright color palette!
We chose ‘Alien League’ for the logo because, again, it represents movement well. We liked a tall and lean typography choice for this brand!
For this brand’s packaging, we created a letterhead, envelope, and business cards.